Design Shanghai Collectible
Identity / Print / Digital / Exhibition

An overview of the branding for Design Shanghai Collectible, showcased across various outputs: from print and digital assets to animation and show design.

The Design Shanghai Collectible identity explores the crafted details of the Design Shanghai Dragon, which has been recast in a deep metallic material. 

Combined with an elegant, modern logotype, these detailed crops of the dragon celebrate the overlap of craft, luxury and modern design that will be presented at the show.