Pulse 2016
Art Direction

Since rebranding Pulse in 2015 we have delivered a full campaign and exhibition design each year.

Our response to 2016’s theme of ‘Discover the unexpected’ was to create an environment where products would appear through thick clouds of coloured smoke.

This ferocious and bellowing imagery was used across the campaign and became a key component of the show’s visual language and a standalone part of the identity.