Top Drawer 2024
Print/Identity

For this year’s rebrand of Top Drawer, we played with the shifts between realities and fantasies, nostalgia and the future, reflecting a world growing more surreal.

Using a geometric optical illusion pattern, we crafted a psychedelic aesthetic with dreamlike movements and vibrant colours. Our visual language created an immersive and hypnotic experience across advertising, digital assets, and social media. Large-scale imagery and playful animations brought the campaign to life in print and motion.